How to Find The Best Ecommerce CRM Software

Ecommerce

Running an e-commerce business is already hard work. You have analytics to cover, shipping, returns, customer service, inventory, your employees, overhead, losses, there’s a lot to keep you busy. Along the way, you will surely benefit from having the functionality and benefit of a robust e-commerce CRM software helping to power the backend of your business. Here’s what you should look for if you are just getting started. Leading Software Solutions.

Every reviewer is in agreement that the following are the top four CRM service programs for e-commerce:

  1. Salesforce
  2. Infusionsoft
  3. TeamSupport
  4. Act-On

Each of these CRM programs is cloud-based and works on Apple, Windows, and Linux platforms. They are also all scalable and can handle any size company. The difference starts to appear in the pricing 3dcart to bigcommerce the software. Act-On is nearly four times higher in price than the rest, yet it is seen as an equal option on the list.

Why Would Something So Expensive Be On The List?

Why would you choose to pay more for Act-On when you can get the same features in a low-cost CRM for businesses like TeamSupport? The answer lies in how much CRM integration you plan on doing. Salesforce, InfusionSoft, and TeamSupport have proprietary features, but they are mostly focused on integrating other applications that you are using. Act-On uses almost all proprietary features and functions so you don’t need the applications.

Which Is Better?

One of the aspects of choosing CRM software is the adoption rate potential. The adoption rate looks at how easily your company will begin to use the software program. High adoption rates put software into action with less cost for training. Act-On can deliver a higher initial adoption rate because everyone has to learn how to use it. It is intuitive and ideal for brokers who are introducing CRM and many of its functions to its staff and customers for the first time. If your operations already make use of other programs then you need CRM integrations more than built-in operations functionality.

How To Pick The Best CRM Software For Mortgage Brokers

You cannot avoid doing a trial test when it comes to picking the right CRM for your online business. Many of the companies offer a no-obligation, full-featured demo program so you can see how well your company does with its CRM product. One thing to pay close attention to is how well your staff uses the program with a minimum of interventions. This will give you a realistic idea of your future CRM adoption rates so you can project planning needs or select a program that has included functions rather than CRM integrations. The key to picking the best CRM software for mortgage brokers is to listen to the feedback you get from your testing group. They will give you the best recommendation as to which is the right CRM for business for your company.

Elena Maline
Elena Maline is our technology content expert. She writes about Technology, the latest technology in markets, and how to use technology effectively.

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